In recent years, TikTok has become much more than a platform for dance challenges and viral trends. For many young Australians, it’s also a place to learn about mental health, seek advice and find community. With mental health issues on the rise, particularly among Gen Z, TikTok has become a go-to source for coping strategies, therapy tips and emotional support. But what are young Australians really learning from these videos? We dive into the world of TikTok therapy and explore both the benefits and risks of turning to social media for mental health guidance.

TikTok has completely changed the way young Australians engage with mental health content thanks to its ability to break down complex topics into bite-sized, easily digestible videos. With the average TikTok video lasting just 15 to 60 seconds, mental health professionals, advocates, and even everyday users have found ways to share coping strategies, self-care tips and emotional insights in a way that feels approachable and relatable.

While there are valid concerns about the quality and accuracy of online mental health content, TikTok offers several key benefits:

1. Destigmatisation of Mental Health: For decades, mental health issues have carried a heavy stigma, often preventing people from seeking help or discussing their struggles openly. By encouraging people to openly share their challenges, whether it’s dealing with anxiety, depression, or body image issues, the platform helps break down the barriers that prevent many from seeking help.
2. Awareness and Education: TikTok helps raise awareness about different aspects of mental health in a way that’s easy to understand. Many mental health professionals and content creators share evidence-based strategies, such as Cognitive Behavioural Therapy (CBT) techniques or grounding exercises, to help individuals cope with difficult emotions.
3. Peer Support and Community: One of the biggest advantages of TikTok is the sense of community it fosters. Hashtags like #MentalHealthTok create spaces where users can connect with others facing similar challenges. For young people who may feel isolated in their offline worlds, these online communities offer a sense of belonging and validation. TikTok allows users to share their stories, ask for advice, or simply receive support from others who understand their struggles.

While TikTok offers numerous benefits for mental health awareness and support, it’s important to acknowledge the potential risks and challenges associated with using the platform for therapy-related content. One of the most significant risks of TikTok is misinformation. A large amount of mental health advice on TikTok comes from unqualified people who may lack the expertise to provide accurate or safe guidance. Research has shown that over 83% of mental health advice on TikTok can be misleading, with many videos promoting unverified techniques or therapies that might not be suitable for everyone.

Another concerning trend is the tendency for users to self-diagnose mental health conditions after watching TikTok videos. With mental health issues being complex and highly individual, watching a short video or reading a quick caption can encourage young people to label their experiences without proper evaluation from a qualified professional. For example, users might come across a video that describes the symptoms of anxiety or depression and, without further research or consultation, assume they are suffering from the same conditions.

This may lead them to put off seeing a licensed therapist or mental health professional until their condition becomes more severe.

As TikTok and other social media platforms continue to shape how young Australians engage with mental health content, it’s essential to develop strategies for using these platforms safely and responsibly.

One of the most important strategies is to consume it critically. Users need to be aware that not all advice is backed by scientific evidence or delivered by qualified professionals. When encountering mental health tips, coping strategies, or therapy advice, young Australians should ask themselves:

• Is this content created by a licensed therapist or mental health professional?
• Does the advice align with evidence-based practices, such as Cognitive Behavioural Therapy (CBT) or mindfulness techniques?
• Am I seeking additional information or validation from other trusted sources (e.g., books, articles, or therapists)?

Encouraging users to critically assess the content they consume can help prevent the spread of misinformation and encourage more responsible engagement. Following verified mental health professionals and resources can ensure that the advice received is reliable and helpful.

TikTok may introduce individuals to new concepts or provide temporary relief, but it’s important to speak with someone trained to provide personalised support.

• Know when to seek help: If mental health challenges begin to interfere with daily life, such as work, school, or relationships, it's time to consult a professional. Early intervention can prevent issues from escalating.
• Use TikTok as a supplement, not a replacement: Viewing TikTok content can be helpful for raising awareness and understanding mental health issues, but it should be part of a broader strategy that includes professional support when necessary.

TikTok has become a powerful platform for raising awareness about mental health among young Australians. It offers a unique space for individuals to find support, learn coping strategies, and connect with like-minded people who understand their struggles. Through education, moderation and continued advocacy, we can ensure that platforms like TikTok contribute to better mental health outcomes for young Australians.